Digital Commerce Alliance

One to Many: Moving Loyalty From Standalone Programs to Connected Ecosystems

The strongest loyalty strategies connect members with more of the brands, experiences and opportunities they value. The right partner network brings together the reach, flexibility and capabilities to deliver that relevance consistently.

In Episode 191 of Commerce Code, Eileen Peacock, SVP, General Manager, and MB Bell, Senior Director of Strategic Partnerships, join Dan Currell, CEO at Digital Commerce Alliance (DCA), to examine how partner strategy shapes the reach, relevance and value of loyalty programs. Drawing on real-world partnerships and campaigns, they explore the connection between member value, emotional loyalty and long-term program value, and what it means for Valuedynamx to act as a Partner Connector Hub.

Innovations in Pay with Points

Loyalty program members who redeem points or miles stay active and spend more than those who do not.

With this in mind, Kelli Hobbs, VP, Head of US Business Development, and Paras Joshi, Strategy & Development Officer recently spoke with Dan Currell, CEO at DCA to discuss Valuedynamx recently launched Pay with Points solution and how it can help loyalty programs owners keep their members actively engaged.

Consumers! Cards! Cash-back! And . . . Leather Wallets?

In Episode 161 of the Commerce Code Podcast, Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, Marketing at Valuedynamx joined Dan Currell, CEO of Digital Commerce Alliance to discuss recently completed research. 

This conversation covered many areas including: cash-back vs. points vs. other rewards, debit cards, credit cards, and leather wallets, how AI might help tailor offers, points and redemption paths for consumers

Creating Win-Win Arrangements Between FIs, Consumers and Merchants

Tune in to hear Ed Wogan, Chief Merchant Officer of Valuedynamx and Mitch Jacobs, Founder & CEO of Plink, discuss:

• • How Financial Institutions (FIs) can maximize their data and digital banking infrastructure to provide relevant, daily value to credit union and banking customers.
• • Why it's important to tie together a digital presence for local merchants who matter most to consumers.
• • How this new capability impacts the competitive and collaborative dynamic between financial institutions and fintech companies.

Consumers and Holiday Commerce – What’s In Store?

With a challenging economic outlook, shoppers are looking more closely at their holiday budgets. Whether looking for early "Black Friday" deals, deep merchant discounts or other opportunities to save, consumers are looking for deals. This opens the door to both FIs and loyalty programs to supplement with offers that will entice and delight. 

In this podcast, you will hear from experts Ed Wogan, SVP and Chief Merchant officer, and Manuel Catedral, VP Business Development, on the trends they see changing the way shoppers will act this upcoming season.