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Mission Statement

Creating total customer relevance.

Our core values

To make brands more relevant, to more customers, more of the time, by delivering uniquely curated customer rewards and offers, in preferred formats and channels.  Rewarding consumers when they shop online and in-store. 

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Our Heritage and Collinson

Valuedynamx is a leading global provider of curated data-driven omnichannel purchase rewards. We are part of Collinson, acknowledged for delivering the world's most valued travel ecosystem.

Collinson have over 30 years loyalty and customer engagement experience and more than 10 years focussed on delivering loyalty commerce solutions. They have been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and their customers. More recently, we created Valuedynamx, leveraging our expertise across payments, card-linking, affiliate marketing, earning and redemption to bring them under a single entity to deliver more relevant and engaging solutions for our clients.

Valuedynamx enhance customer loyalty and drive transactional engagement for some of the world’s largest airlines, banks, FIs and hotel groups.

In addition to Valuedynamx, Collinson delivers exceptional travel, insurance and assistance products that differentiate value propositions and loyalty solutions that win deeper, more valuable customer relationships. 

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    Valuedynamx


    Global provider of curated, data-driven, omni-channel purchase rewards  

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    Loyalty & Customer Engagement

    Personalized experiences that build lasting engagement and loyal customers

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    Airport & Travel Enhancement

    Confidence and comfort in the travel journey

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    Insurance & Protection

    Solutions built with customer experience in mind

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    Medical & Security Assistance

    Ensuring safe, secure and confident travel anywhere in the world

Meet the team

Our experienced professionals

Colin Evans

Colin Evans

Chairman
James Berry

James Berry

Managing Director, Commercial
Mark Jackson

Mark Jackson

Managing Director, Product
Ed Wogan

Ed Wogan

SVP Chief Merchant Officer, US
Guy Deslandes

Guy Deslandes

Head of Business Development & Client Services
Carmen Melliard Villanueva

Carmen Melliard Villanueva

Client Success Director
Jean Perez

Jean Perez

Data & Analytics Director
Victoria Ciccarelli

Victoria Ciccarelli

People & Culture Director

We’re hiring

Join a dynamic workplace built by our people.