Campbell Shaw

As VP Commercial, Financial Services at Valuedynamx, Campbell works closely with banks and financial institutions to help unlock the full potential of their customer engagement and rewards programs. He’s passionate about building strategic partnerships that deliver real, long-term value for both clients and their customers.

Earlier in his career, Campbell led the mobile banking partnership between RBS (now NatWest) and British fintech Monitise. He has held senior roles at data-driven businesses like Dun & Bradstreet and Experian, while also co-founding a digital platform which served to connect Westminster, Whitehall, and devolved governments.

Prior to joining Valuedynamx, Campbell held the position of SVP Publisher Partnerships at Cardlytics, leading UK bank partnerships both existing and new.