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Tide, the UK’s leading business management platform, has partnered with Valuedynamx to launch a new cashback feature designed to help small businesses save money every time they spend - both online and in-store.

Following the successful rollout of online cashback offers last month, members can now also earn cashback when using their Tide card in-store at participating UK retailers. The cashback offers (available through the ‘Rewards’ section of the Tide app) cover over 100 well-known brands including Apple, Currys, Deliveroo, Sainsbury’s, Wickes and Grind Coffee.

With the Consumer Price Index (CPI) running unexpectedly high at 3.6% in June 2025, small businesses are feeling the squeeze -  and everyday savings are more important than ever.

Tide expects the feature will help members collectively save millions of pounds - putting cash directly back into their businesses to continue to help them grow.

Heather Cobb, SVP Member Engagement at Tide, said: “We’ve been thrilled to see how quickly members embraced the online cashback offers - and now that in-store cashback is live, it’s even simpler to save while spending.

This is about rewarding real, everyday business activity and helping our members keep more of what they earn.”

Member feedback from the online launch has been overwhelmingly positive, with strong engagement and positive sentiment from Tide’s members across all categories reflecting how closely the offers align with day-to-day business needs.

The program is part of Tide’s broader mission to save members time and money, with exclusive, personalized offers tailored to members’ spending behaviors and business needs.

Mark Jackson, Managing Director of Valuedynamx, said: “Small businesses often struggle to stretch their budgets while investing in growth. Tide’s new cashback rewards transform everyday business spending into a strategic advantage, helping members reclaim money they’re already spending and channel it into their operations and expansion plans.”

The loyalty program of the Air France-KLM Group, is redefining rewards through its expanded partnership with Valuedynamx. By launching a new card-linked offer ecosystem, Flying Blue empowers members to effortlessly earn miles on everyday shopping — turning routine purchases into rewarding journeys beyond travel. This innovation delivers a seamless, connected shopping experience within the new Flying Blue+ app powered by Valuedynamx's card-linked technology and extensive merchant partner network. Through the partnership, the app now provides personalized, market-specific, merchant-funded rewards tied directly to members' shopping behaviors through the app. Members maximize their earning potential by linking any payment card to the app to earn miles on qualifying purchases, while still receiving their card's existing rewards. Earning opportunities are available for in-store purchases, and online purchases when the merchant supports online earning. 

This unique earning experience will reach approximately 3.5 million Flying Blue members in the US and 1.8 million in the UK, creating one of the most comprehensive card-linked earning ecosystems in the loyalty industry while supporting Flying Blue member acquisition, retention, increased spend, enhanced usage, and revenue growth through sustained program engagement.

As specialists in data driven purchase rewards, Valuedynamx has partnered with Flying Blue to help members earn miles effortlessly on purchases made in-store or through the app. The partnership includes retailers across electronics, food and drink, beauty and health, and select fashion categories. The integrated app experience eliminates the need for separate shopping portals or additional steps, creating a seamless digital ecosystem where members can discover local, experience-driven, and personalized offers, make purchases, and automatically earn miles—addressing the growing consumer preference for mobile-first loyalty experiences, as 60% of loyalty program members prefer using a mobile app to access their programs.

"This partnership represents the future of loyalty programs – where earning rewards occurs naturally with each purchase," said James Berry, Managing Director at Valuedynamx. "Today's consumers expect truly robust loyalty experiences that go beyond one-dimensional earning. They want a wide selection of opportunities to both earn and redeem rewards, and this partnership delivers exactly that. We're thrilled to power Flying Blue's expansion into card-linked offers, delivering merchant-funded rewards that create genuine value for members while driving engagement through their new app, capturing spend and engagement at every turn."

The collaboration builds upon Valuedynamx and Flying Blue's existing successful partnership, which already includes the Shop for Miles e-commerce shopping program and the Flying Blue store. The addition of card linked offers through the Flying Blue+ app creates a comprehensive ecosystem that allows customers to earn and spend miles, positioning Flying Blue at the forefront of loyalty innovation.

"This partnership perfectly aligns with our commitment to delivering exceptional value to our members," said Ben Lipsey, SVP & Head President of Flying Blue. "With card-linked offers in our new app, we're able to close the loop – our members can now earn and redeem miles seamlessly, which is what today's travelers really want. Partnering with Valuedynamx means we can tap into their established merchant relationships across all the brands our members shop regularly, without having to build these partnerships from scratch. It lets us quickly expand into lifestyle, retail, and dining – the places where our members are already spending their money every day."

Loyalty Expert Brings 25 Years of Experience to Drive Strategic Growth and Strengthen Valuedynamx's US Presence

Valuedynamx is pleased to announce that MB Bell has joined the company as Senior Advisor, focusing on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB is set to play a key role in shaping Valuedynamx’s strategy and further expanding its presence in the U.S.

“I’m eager to join Valuedynamx at such an exciting time in the loyalty commerce space,” said Bell. “The market is ready for forward-thinking reward solutions that not only drive deeper engagement between loyalty programs and their members but also complement and foster long-term, meaningful relationships between brands and consumers. As someone who has personally earned over 500,000 rewards points, miles, and cashback just through everyday shopping, I have a true passion for loyalty commerce and a firsthand understanding of their power to create lasting value.”

Throughout her career, MB has developed a deep expertise in loyalty commerce, having held prominent roles across both affiliate and publisher networks. She managed loyalty publishers at BeFree and shaped merchandising and advertising strategies at Schoolpop and Upromise. Prior to joining Valuedynamx, MB served as VP of Partnerships at Cartera, where she oversaw strategic account management and led business development, compliance, and vendor management initiatives for major clients including American Airlines, United Airlines, and Chase.

“MB’s vast experience in loyalty and her strategic insight into the affiliate and client ecosystems make her a perfect fit for Valuedynamx as we continue to accelerate our growth in the U.S. market,” said Mark Jackson, Managing Director of Valuedynamx. “Her deep understanding of the loyalty space, combined with her proven track record, will help us drive innovative solutions and deepen relationships with key partners.”

Homely users can now earn "HomelyBricks” rewards to cover home purchase fees via everyday spending within Valuedynamx’s robust network of 5000+ retailers and brands 

Homely has today announced a key strategic partnership with Valuedynamx, to leverage their world-class rewards technology for Homely’s free-to-use home buying platform that helps members to become mortgage and home ready.

Homely offers tools, resources, and rewards to help aspirational homeowners set personalized plans and goals for buying a home. This includes enhancing credit scores by reporting rental payments and providing smart savings recommendations to build a deposit. Now, through its partnership with Valuedynamx, Homely users can earn HomelyBricks rewards via their everyday shopping that can be saved to cover the future fees associated with buying a home, including legal fees, insurance, utilities, furniture, and more.

Homely users can earn HomelyBricks through their everyday spending by joining the ‘Bricks Club’ via subscription as well as other initiatives. Bricks build up into ‘Home Buying Packs’ that include redemption options such as survey, insurance, energy bills or conveyancing. Family and friends can also earn HomelyBricks through affiliate offers on the Homely app to support loved ones on their home-buying journeys.

Valuedynamx provides Homely with the technology and scale to reach the majority of the UK market, whilst providing future infrastructure in international markets.

Homely CTO, Paul Birkin commented: “Valuedynamx provides Homely with a huge market reach and scalability for our HomelyBricks reward system. The partnership shows a serious dedication towards supporting people who aspire to become homeowners and those wishing to climb the property ladder, providing hope & positivity in market where things have become a lot tougher.”

Valuedynamx Managing Director, James Berry added: “Partnering with Homely allows Valuedynamx to help today’s consumers realize the most value from their everyday spend. With the affordability crisis faced by aspiring homebuyers, in the UK and across the world, we’re delighted to be a part of this unique offering by providing Homely users the option to save toward their future home purchases with customized rewards from the places they shop most.”

Interested home buyers can pre-sign up for Homely on homely.co.uk, with the platform expected to formally launch in mid-2024. Some lucky early sign-ups will have access to Homely’s private beta.

To further elevate the loyalty experience, Valuedynamx,  has partnered with Gilded, a leading fintech innovator specializing in physical gold. This collaboration unlocks a unique opportunity to earn Skywards Miles from purchases of the highest quality Swiss gold stored within the UAE via the Skywards Miles Mall platform, which is powered by Valuedynamx.

In a time of greater financial volatility and uncertainty, Gilded offers an innovative way to acquire an asset with timeless value. Gilded’s partnership with Valuedynamx takes this a step further by providing Emirates Skywards members with the benefits of physical gold ownership via the convenience of digital technology and with the added incentive of earning Miles that can be redeemed for future travel or retail. With efficient and secure purchasing from the comfort of the online store, customers can rest assured that the gold bars on the platform are sourced directly from Swiss refineries, meet the highest standards of 0.9999 fineness, are Sharia compliant, and meet both the Emirates Bullion Committee (GBC) and the London Bullion Market Association (LBMA) gold bar specifications. The gold is also independently audited and stored in fully insured 'Brink's vaults in the UAE. Delivery is available for UAE residents. 

"Through this exciting collaboration with Valuedynamx, we are able to deliver the timeless value of physical gold in a digital form to Emirates Skywards members, providing all the benefits of direct gold ownership without the challenges that often accompany physical gold acquisition, such as storage, authenticity, and security" said Ashraf Rizvi, CEO of Gilded.

“Unlike other investments, gold reliably holds its value, hedging against inflation. Partnering with Gilded aligns perfectly with Valuedynamx's mission to provide consumers with the best value from their loyalty programs, now including another option for loyalty members to invest in their family's future." said James Berry, Managing Director, Valuedynamx.