Other Podcasts

Loyalty In Banking: From "Top of Wallet" to "Top of Mind"

Customer loyalty in financial services is evolving. Traditional card programs focused on driving spend and securing “top of wallet” status. Today, banks and fintechs need to go further, creating meaningful engagement that keeps their brand relevant in an increasingly competitive market.

In this conversation with Bill Hanifin from The Wise Marketer, Campbell Shaw, VP Commercial – Financial Services at Valuedynamx, shares his perspective on how loyalty strategies are moving beyond purely transactional rewards towards more personalized, data-led experiences. He discusses the growing role of merchant-funded rewards, card-linked offers and strategic partnerships in helping financial institutions deliver real value to customers while driving measurable commercial results.

For financial institutions looking to strengthen customer relationships and stand out in a crowded market, loyalty is becoming a powerful lever for building engagement and long-term value.

If you’d like to discuss your loyalty strategy in more detail, connect with Campbell Shaw here.

Leaders in Customer Loyalty | Our Perspective on the Forces Redefining Loyalty in 2026

As loyalty programs move into 2026, brands are confronting a fundamental shift. Points, miles, and introductory bonuses still matter, but they no longer guarantee relevance or emotional connection. In this interview with Loyalty360, Eileen Peacock, SVP General Manager, Valuedynamx U.S., shares her perspective on how transparency, experiential value, and ongoing engagement are reshaping loyalty strategy.

The Data Strategy Show - Season 3, Episode 14: Jean Perez

Jean Perez, a dynamic leader in data and analytics with a passion for AI innovation in financial services and loyalty industries, brings her expertise to The Data Strategy Show. In this insightful episode, Jean unpacks how data science, predictive modeling, and AI-driven recommendation engines are transforming customer engagement and profitability. From open banking initiatives to ethical data governance, she shares real-world strategies for navigating complex regulatory landscapes and harnessing machine learning to uncover growth opportunities.

Creating Next-Gen Value Exchanges for Loyalty Program Members

James Berry, Managing Director, Commercial at Valuedynamx was interviewed by The Wise Marketer, where he shared insights on how brands can meet the challenge of rising customer expectations. He shares that by taking an ecosystem approach that enlists the cooperation of merchant partners and platforms, and by leveraging AI and ML technologies, brands can deliver personalized offers and rewards in a way that can be described as Next-Gen value exchanges.

How to Engage and Reward Program Members: hear from Valuedynamx and IAG Loyalty

Hear from James Berry, Managing Director at Valuedynamx and David Moritz, Head of Product from IAG Loyalty discuss how Valuedynamx has helped IAG Loyalty to engage and reward their members by using relevant data insights and personalization to deliver seamless customer experiences to not only increase the value and relevance of their program but also increase customer engagement.

Discussion covers:

- How to engage and reward loyalty program members everyday and increase the value and relevance of your program

- How to use everyday rewards to drive engagement and status earning

- How to maximize participation and commercial ROI by leveraging the latest innovations and understanding how and where this is executed through multiple customer experience touchpoints