We're excited to announce our strategic partnership with Radisson Hotel Group with the expansion of its Radisson Rewards loyalty program. Now, more than 25 million Radisson Rewards members across the UK, India, France, Germany, USA, Spain and Italy, will be able to earn points on everyday purchases made online through the new Radisson Rewards Shop. This expansion allows members to accelerate their path to hotel stays and access the full range of travel and lifestyle benefits offered by Radisson Rewards.
Through this partnership, we're helping Radisson Rewards diversify earning and redemption opportunities beyond travel, making the program more relevant to members’ everyday lives. The new online shopping capability extends the Radisson Rewards ecosystem, giving members greater flexibility and control over how they accumulate points.
The Radisson Rewards Shop, powered by Valuedynamx and available in five languages across seven countries, features more than 4,500 leading global and local retailers specific to each country, spanning categories including fashion, electronics, home goods, groceries, and more. Members can earn points on purchases from brands such as H&M, Zalando, Lacoste, Ray-Ban, Euronics, Old Navy, Saks Fifth Avenue, and Sephora.
“Our partnership with Radisson Hotel Group demonstrates how the right technology and retail partnerships can transform a loyalty program's value proposition," said James Berry, Managing Director, Valuedynamx. "Our extensive network of retail relationships across multiple countries and our proven technology platform enabled Radisson Hotel Group to quickly reach their target markets and scale rewards opportunities globally. This is exactly the kind of partnership where everybody wins - members earn more, retailers gain loyal customers, and Radisson Hotel Group deepens engagement with their community.”
Valuedynamx is enabling Radisson Rewards to deliver a more comprehensive and flexible ecosystem for earning and redeeming points. By powering the program’s new everyday shopping capability, Valuedynamx extends Radisson Rewards beyond traditional travel-related earn channels and now into everyday shopping. With the extended earning opportunities driven by the Valuedynamx platform, members will be able to redeem more with hotel stays at Radisson Hotel Group properties, flights with Air France KLM and SAS, Priority Pass airport lounge access, and charitable donations.. This expansion gives members more ways to accumulate points quickly and in ways that fit naturally into their everyday lives.
“We’re delighted to partner with Valuedynamx to expand earning opportunities for our members in a way that truly reflects how they live, shop, and travel today,” said Ana Martinez de Velasco, Director of Loyalty and Partnerships at Radisson Hotel Group. “By extending Radisson Rewards beyond travel into experiences and everyday retail, we’re able to keep members more engaged while offering the flexibility and choice they increasingly expect. Ultimately, our goal is to create a loyalty ecosystem that feels rewarding across multiple touchpoints, and Valuedynamx’s seamless, multi-market launch helps bring that vision to life.”
To celebrate the launch, Radisson Rewards is offering members an exclusive limited-time bonus: 10% bonus points on their first purchase, 20% bonus points on their second purchase, and 30% bonus points on their third purchase through Radisson Rewards Shop.
For more information about Radisson Rewards, visit https://rewardsshop.radissonhotels.com/
