Tide, the UK’s leading business management platform, has partnered with Valuedynamx to launch a new cashback feature designed to help small businesses save money every time they spend - both online and in-store.
Following the successful rollout of online cashback offers last month, members can now also earn cashback when using their Tide card in-store at participating UK retailers. The cashback offers (available through the ‘Rewards’ section of the Tide app) cover over 100 well-known brands including Apple, Currys, Deliveroo, Sainsbury’s, Wickes and Grind Coffee.
With the Consumer Price Index (CPI) running unexpectedly high at 3.6% in June 2025, small businesses are feeling the squeeze - and everyday savings are more important than ever.
Tide expects the feature will help members collectively save millions of pounds - putting cash directly back into their businesses to continue to help them grow.
Heather Cobb, SVP Member Engagement at Tide, said: “We’ve been thrilled to see how quickly members embraced the online cashback offers - and now that in-store cashback is live, it’s even simpler to save while spending.
This is about rewarding real, everyday business activity and helping our members keep more of what they earn.”
Member feedback from the online launch has been overwhelmingly positive, with strong engagement and positive sentiment from Tide’s members across all categories reflecting how closely the offers align with day-to-day business needs.
The program is part of Tide’s broader mission to save members time and money, with exclusive, personalized offers tailored to members’ spending behaviors and business needs.
Mark Jackson, Managing Director of Valuedynamx, said: “Small businesses often struggle to stretch their budgets while investing in growth. Tide’s new cashback rewards transform everyday business spending into a strategic advantage, helping members reclaim money they’re already spending and channel it into their operations and expansion plans.”
