Emma Kisby
Chief Executive Officer
Emma is CEO of Valuedynamx, the card-linked loyalty and commerce network within Collinson Group.
She has spent her career in loyalty and data, with senior roles at Nectar, Virgin and IAG Loyalty, and was part of the founding team of the data analytics business at Aimia, using data and behavioural science to drive multi-millions to retailers' bottom line. She has advised FTSE 100 businesses, including major FMCGs, on commercialising their data and insights.
She applied the same techniques to a different problem at Cogo, the fintech she scaled from concept to multi-million revenue. Working with NatWest, ING and other leading banks, she led one of the first carbon footprinting features to be fully integrated into a mobile banking app, scaling it across banks globally to reach millions of consumers.
She spoke on this at COP, and her TEDx talk explored how data and behavioural science can shift people's habitual behaviours around climate change.
