Kirk Peterson
VP Product - SmartEarn
As VP Product at Valuedynamx, Kirk leads the strategy and technical delivery of SmartEarn, the company’s core merchant-funded earning platform, ensuring the platform continues to scale securely and efficiently while aligning with the evolving needs of Tier 1 clients across Travel, Hospitality and Financial Services.
With a strong background in loyalty and enterprise platforms, Kirk focuses on delivering high-performance, extensible solutions that support revenue growth and operational excellence. He also plays a key role in shaping the global platform strategy across the broader Valuedynamx ecosystem, enabling connected product development and long-term client value.
