Direct-To-Consumer (DTC) Retailer

The retailer needed a way to capitalize on holiday demand while ensuring that every marketing dollar contributed to true incremental growth. They sought a channel that could reliably reach shoppers who were ready to buy, support both acquisition and reactivation, and provide clear proof of performance. Traditional media offered scale but not the level of precision or accountability required during such a critical period, so the team looked for an approach that tied spend directly to verified outcomes.

Valuedynamx introduced a CLO strategy designed to meet customers where they were already transacting. By working through our network of banking and travel loyalty partners, the retailer gained access to an audience that had both intent and spending power.

To make the program work harder, we shaped rewards around shopper behavior. New customers received stronger incentives to encourage trial. Lapsed shoppers were offered compelling rewards that helped spark reactivation. Existing loyalists received lighter, more efficient offers that maintained engagement without unnecessary cost. The cost-per-acquisition (CPA) model ensured that every reward tied directly to a verified purchase, creating full transparency into return.

This structure allowed the retailer to allocate spend with precision while still operating at scale. The combination of targeted distribution, segmented rewards, and outcome-based pricing created a high degree of control over both efficiency and impact.

The campaign delivered strong incremental performance while proving card linked offers could serve as a reliable, scalable growth channel during one of the most competitive times of year. By combining targeted engagement with a CPA-based model, the retailer influenced shopper behavior across acquisition and reactivation, maintained tight control over spend, and gained transparent reporting and predictable performance they could carry forward beyond the holiday season.